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AI Drives Record Deals in Sales and Marketing Tech

Crunchbase News •
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Silicon Valley’s latest wave of AI‑powered sales and marketing firms has drawn $2.7 billion in 2026 funding, according to Crunchbase. While overall capital remains below the $20 billion boom‑era peak, the share of AI‑focused companies has surged.

Hightouch closed a $150 million Series D led by Goldman Sachs and Bain Capital Ventures, valuing it at $2.75 billion. Netomi captured $110 million from Accenture Ventures, and Actively raised $45 million in a Series B co‑led by TCV.

Earlier this year, Parloa secured $350 million in a Series D, pushing its Berlin‑based valuation to $3 billion. These sizable rounds underscore a shift toward agentic tools that automate research, content creation, and customer engagement.

Adyen’s $880 million purchase of loyalty platform Talon.One and NICE Systems’ $955 million acquisition of Cognigy signal that larger incumbents are chasing the same AI efficiencies. For investors, the current landscape offers high‑growth exits but also signals a tightening of public‑market appetite for enterprise SaaS amid AI‑driven model questions.