European AI is entering a new phase as new provisions of the EU AI Act came into effect in August, including transparency requirements covering interactions with AI systems and certain AI-generated content. For Europe's startups, investors and operators, the conversation around AI is increasingly moving from what the technology could do to how it must be built, deployed and scaled in practice to comply not just with the new regulations, but how customers, partners and employees want to use it.

Against this backdrop, AI and technology event Human X is bringing more than 2,500 AI leaders to Amsterdam from 22-24 September, convening founders, investors and executives from across the global AI ecosystem. "Europe is having its moment with AI," says Stefan Weitz, cofounder and CEO of Human X. "You have world-class founders building here, global companies deploying AI here and a regulatory environment that is influencing how the technology develops far beyond Europe."

What Weitz is most looking forward to, however, is less about any individual keynote and more about who will be in the room. "You'll have the founder building the technology sitting alongside the enterprise leader trying to deploy it and the investor deciding where the next wave of value will be created," he says. "Bringing them together is where things get interesting."

Next week's lineup of speakers include founders and operators from cybersecurity company Palo Alto Networks, Dutch airline KLM, AI companies Writer, Lovable N8n and Cohere, autonomous vehicle company Wayve, as well as investors including Nick Clegg, GP at Hiro Capital.