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Last updated: March 17, 2026, 10:30 AM ET

Hardware & Product Updates

Apple is advancing its hardware roadmap across multiple categories, with rumors suggesting the forthcoming iPhone 19e may finally incorporate 120Hz Pro Motion LTPO OLED technology, bringing the premium display feature to the base model for the first time. Concurrently, the company is preparing for the expected launch of the foldable iPhone Fold this fall, a device whose design appears to blend elements of existing popular products, while competitor Oppo Find N6 demonstrates a durability benchmark of 600,000 folds, setting a potential standard for the nascent market. In peripherals, Beats & Nike announced a first-of-its-kind hardware collaboration debuting the "Powerbeats Pro 2 – Nike Special Edition," while the second-generation Air Pods Max 2 have been revealed, featuring an updated Digital Crown with a new input function.

Further hardware news indicates that the MacBook Neo, which has spurred debate over its pricing—estimated between $599 and $799—is being modified by enthusiasts; one You Tuber posted an ASMR video detailing a 1TB storage upgrade, while other modders can boost sustained clock speeds using thermal pad adjustments, though such alterations are cautioned against for general users. Separately, the company retired the iPhone 5 from its service list, officially labeling the 2012 Lightning-equipped device as obsolete, even as the MacBook Neo camera security relies solely on a software-driven green icon indicator rather than a dedicated physical light. The company is also reportedly not planning a touchscreen for the M6 MacBook Air this year, reserving touch support for the M6 MacBook Pro later in the year.

Software, Services, & AI R&D

Apple’s research division unveiled a new artificial intelligence model capable of reconstructing complex 3D objects from a single 2D image, maintaining realistic lighting and reflections across various viewing angles, showcasing advanced spatial computing efforts. Meanwhile, software updates are rolling out globally; the crucial atrial fibrillation history feature for Apple Watch officially launched in mainland China, expanding its reach in the health monitoring space. The operating system updates continue to evolve, with speculation that mitigations for the controversial Liquid Glass feature may be incorporated into iOS, following mixed reception to the feature six months post-release. Furthermore, the overhauled Phone app in iOS 26 introduced new features where one specific addition is reportedly so useful that users claim they "don't ever want to go without" it.

Corporate Milestones & Industry Moves

As part of its 50th-anniversary commemorations, Apple has shifted its focus from initial celebrations staged at New York’s Grand Central Station to continued events in China, coinciding with the rollout of new services. The company is also enhancing its professional creative suite by acquiring Motion VFX, a Polish firm specializing in advanced plugins, transitions, and visual effects for Final Cut Pro, signaling potential feature upgrades for both the Mac and the iPad versions of the video editor. On the entertainment front, Apple TV is set to release the dark comedy film Outcome next month, starring Keanu Reeves and Jonah Hill, further building out its original content slate. In contrast to this expansion, Apple was one of eleven major tech entities that did not sign a newly established Industry Accord Against Online Scams & Fraud ahead of a UN summit, though this omission comes as scams targeting retirees surge during tax season.

Ecosystem & Partnerships

The connectivity sphere saw movement as Aqara launched its first Matter-certified smart camera, the Camera Hub G350, alongside a new wired doorbell featuring Apple Home enablement, deepening the integration of third-party devices. In the automotive sector, Apple Maps EV Routing expanded its capabilities by integrating battery preconditioning support for the Ford Mustang Mach-E, optimizing charging stops along planned routes via Car Play. Furthermore, the company solidified its presence in global athletic events, becoming the Official Performance Technology Product Partner for the TCS London Marathon scheduled for April 26th, aiming to motivate participants toward achieving extraordinary goals. Finally, deals continue to impact accessory pricing, with Air Pods Pro 3 spotted near holiday lows at $210 amid broader sales that included $300 markdowns on Titanium Apple Watches and M5 MacBook Pros.