Sonos has announced two new hardware products today—Ace headphones and a Beam soundbar with ‘Ultra’ branding—alongside rebranding its software as ‘Sonos 27.’ Here are the details.

Sonos has had a rough couple of years since its botched app redesign of early 2024. But the company is back with an ambitious set of announcements today. The company is launching Sonos Ace Ultra headphones, a Sonos Beam Ultra soundbar, as well as rolling out new features for its ‘Sonos 27’ software.

Sonos Ace Ultra cost $449 (pre-order here, ships September 29) and come in Black, White, Agave, and Sand. Here are the feature highlights per Sonos: Sonos-designed driver for deep, rich, detailed sound High-resolution wireless audio with ultra-low latency Up to 2x more Active Noise Cancellation than Sonos Ace Up to 35 hours of battery with ANC on Adaptive EQ tunes the sound based on your fit and movement Plush foam and an adjustable design for all-day comfort Beamforming microphones isolate your voice for clear calls.

Sonos Beam Ultra costs $699 (pre-order here, ships September 29) and comes in Black and White. Here’s the rundown for the new soundbar:7.1.2 Dolby Atmos with upward-firing drivers Clear dialogue and AI-powered Speech Enhancement Low-profile design blends into the room Wider soundstage with clearer separation Trueplay tunes sound for your room and setup. Additionally, ‘Sonos 27’ is the new name of the company’s software platform, which the company details here.