Apple's "Rise and Surprise" event is set for Wednesday, September 9, at 10 am PT, where the company will unveil the foldable iPhone Ultra and new iPhone 18 Pro and iPhone 18 Pro Max models. A standout rumored feature for the Pro phones is a dark cherry red finish. As a cosmic orange admirer, I wasn't initially excited about the burgundy hue, but this AI-generated mock video ad reveals how striking it could look.

The creator deserves credit for clearly labeling it as an AI-generated mock video ad and not attempting to pass it off as a leak. With AI video generation improving rapidly, it's fun to imagine how good the real color might appear in person.