The Ted Lasso season 4 premiere proved Apple’s most popular TV show debut yet. Nielsen data sent to Deadline shows the series racked up 296.6 million viewing minutes in the United States across the August 4 and 5 launch window, surpassing earlier seasons and shows like Severance and Pluribus.

On August 5 alone, the first episode was the most‑streamed program in the U.S. with over 200 million viewing minutes. The three‑year gap after season 3 didn’t dampen fans; a season 4 surprise kept momentum alive. In season 4, Ted Lasso returns to his underdog roots, heading back to Richmond to coach a second‑division women’s football team.

Two episodes are available now, with new ones dropping every Wednesday. Apple TV, priced at $12.99/month, streams across Apple devices, smart TVs, Roku, gaming consoles, and the web, and is included in Apple One bundles. New subscribers enjoy a seven‑day free trial.