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Mac Trade-Ins Jump 100% as New MacBook Models Arrive

MacRumors •
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Apple stores saw Mac trade-ins surge over 100% this week, according to a source speaking to MacRumors. The spike coincides with the launch of the MacBook Neo and M5 MacBook Air, driving customers to upgrade their older, low-end models. This trade-in increase is notably larger than typical Mac launches, suggesting heightened consumer enthusiasm for the new devices.

Older, budget-friendly Mac models dominated this week's trade-ins, indicating buyers are specifically targeting the MacBook Neo and M5 MacBook Air rather than the higher-end MacBook Pro variants with M5 Pro and M5 Max chips. The scale of this surge is unprecedented in recent years, with evidence pointing to it being the biggest trade-in wave since Apple silicon Macs debuted between 2020 and 2021.

The dramatic increase in trade-ins reflects strong demand for Apple's latest Mac lineup. While new product launches typically cause modest trade-in bumps, this week's numbers show consumers are particularly eager to upgrade to the new MacBook Neo and M5 MacBook Air models, leaving older hardware behind.