China is driving Apple's iPhone 18 Pro launch with a 29% sales increase, offsetting declines in the U.S. and Japan, according to Counterpoint Research. Combined global sales of the iPhone 18 Pro and iPhone 18 Pro Max rose 3.1% in their first three weeks compared to last year. U.S. sales fell 4%, while Japan saw a 27% drop. Counterpoint attributes China's growth to better supply and higher prices from competing Android brands.
In the U.S., buyers found few changes despite new features like the variable aperture camera. Apple raised U.S. starting prices by $100, with the Pro at $1,199 and the Pro Max at $1,299. Exchange rates worsened price impacts in Japan.
The Pro Max's sales share fell slightly to 56%, as growth in India and Southeast Asia favored the smaller model. The tracking period ends before the iPhone Duo's October 23 launch. Counterpoint is watching whether Apple's first foldable iPhone will attract new buyers or divert sales from the Pro Max.
Source: MacRumors · Summarized by HeadlinesBriefing