Apple's upgraded Siri AI will remain unavailable in the European Union for several months, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman warned that even a five-month delay would be the "absolute best-case scenario," with European users potentially facing an even longer wait while Apple negotiates compliance with the bloc's digital rules. Gurman suggests Apple is withholding the upgrade to pressure the European Commission, hoping frustrated customers will push for policy changes.
He compared the situation to Apple Intelligence's delayed EU rollout. While Siri AI is inaccessible on iPhone and iPad in the region, EU users retain access to the feature on Mac devices. Apple recently agreed to pay $250 million to settle a U.S. class action lawsuit over Siri's delayed launch, with a settlement website now live for eligible iPhone owners.
The tech giant is also rumored to be developing a smart home hub featuring an iMac G4-style design. Meanwhile, iOS 27 has been released, but new Siri AI features require users to join a waitlist for access.
Source: MacRumors · Summarized by HeadlinesBriefing