Apple launched a 10% discount on AirPods, Beats, and accessories for customers recycling eligible devices at participating Apple Stores. The promotion runs from April 16 through May 16, 2026, requiring the recycling and purchase to be completed in the same transaction. Customers can recycle iPhones, iPads, Apple Watches, or Macs to qualify for the savings.

Products brought in for recycling undergo screening at Apple's advanced facilities, where eligible devices enter the company's specialized recycling systems. These include Daisy and Cora, Apple's robotic disassembly and recycling technologies that recover valuable materials for reuse in future products.

The discount promotion coincides with Apple's Environmental Progress Report, which revealed that 30% of materials across all products shipped in 2025 came from recycled content. This initiative demonstrates Apple's continued focus on sustainability while encouraging customers to participate in the circular economy through device recycling programs.