Apple's latest store‑only promotion hands shoppers a 10% cut on AirPods and a slew of accessories when they hand over any old iPhone, iPad, Mac or Apple Watch at checkout. The offer runs from today through May 26 and requires the trade‑in and purchase to happen simultaneously. Customers without a nearby Apple Store are excluded, but the discount applies to both new and refurbished models.

Eligible items span Apple‑branded gear—from AirPods 4, AirPods Pro 3, and AirTags to Apple Pencil, Watch bands, Magic Keyboard (except the iPad version) and Beats earbuds. Even the Apple TV 4K qualifies for the discount. Not every accessory makes the list, but the lineup covers most of the ecosystem’s high‑margin products, turning a routine recycle into a tangible savings opportunity. Customers also receive a receipt‑level coupon, simplifying the checkout process.

Because the trade‑in value often exceeds Apple’s standard credit, the 10% rebate can represent a larger monetary benefit than a typical resale. The campaign nudges users toward responsible disposal while boosting in‑store traffic during a period when online sales dominate. Apple leverages its recycling program to lock in accessory revenue before the promotion ends on May 26.