Apple CEO Tim Cook warned that escalating memory and storage prices force the company to hike some product prices.

The iPhone 18 will receive 12GB of RAM to run new on‑device AI models, but its launch is pushed to spring 2027. The 20th anniversary iPhone could debut next year in 6.3‑ and 6.9‑inch variants with a nearly borderless display.

Chase’s Sapphire Preferred card now offers a free Apple TV year, normally $12.99 a month, and an Apple One discount of $7.50 per month. Apple’s macOS Golden Gate beta adds Siri AI and new Apple Intelligence features.

These moves signal a shift as Apple balances premium features with rising component costs, directly affecting consumer pricing and the competitive landscape.