Apple has filed trademark applications for Sneaky Sasquatch merchandise in the EU, including clothing, costumes, watches, jewelry, books, trading cards, bags, lunchboxes, bedding, towels, and more. The request was filed on March 25 and is under examination. This follows separate U.S. applications from October 2025 covering toys, plush figures, TV series, films, music, fan clubs, and board games.

Apple acquired the gaming studio behind Sneaky Sasquatch last year. While trademark filings do not guarantee product releases, they suggest Apple may be expanding a merchandise line for the popular Apple Arcade game. The company also recently announced a Subway Surfers+ crossover with a birdwatching update coming September 17, allowing players to photograph over 30 bird species.

Alex Rofman, Apple's senior director of Apple Arcade, praised the game's passionate community and highlighted the crossover and update as new ways to enjoy Sneaky Sasquatch, with more updates planned. Fans can currently get Sneaky Sasquatch iMessage stickers via the App Store.