Amazon is starting its early Prime Day sales with significant price cuts on Apple hardware. The retailer has brought back the best price seen this year for the Apple Watch Ultra 3, specifically targeting the Black Titanium model paired with a Black Ocean Band. This particular discount offers a substantial $99 reduction from the standard retail price.

While other Ultra 3 models are seeing smaller $50 discounts, the flagship titanium version stands out. Shoppers looking for alternatives can also find record-low prices on the Apple Watch Series 11. Amazon is offering $100 off several GPS aluminum models, including the 42mm version for $299 and the 46mm version for $329.

These aggressive markdowns arrive just in time for major shopping holidays like Father's Day. By dropping the Ultra 3 to $699.99, Amazon is positioning its premium wearable as a highly competitive option during the upcoming Prime Day event. This sale represents the most significant discount on the Ultra line in nearly two months.