vivo's latest flagship smartphones, the X300 Ultra and X300 FE, officially go on sale in India today through the company's website, Amazon.in, Flipkart, and retail partner outlets. The devices were introduced in the country last week and represent vivo's premium offerings for the Indian market.

The X300 Ultra serves as the flagship model, featuring a single 16GB/512GB configuration priced at INR159,999 and available in Eclipse Black and Victory Green. Photography enthusiasts can opt for the Photography Kit at INR209,999, which bundles the phone with a 400mm equivalent telephoto extender, 200mm equivalent telephoto extender, and an imaging grip. The device runs on the Snapdragon 8 Elite Gen 5 SoC.

The X300 FE targets a broader audience with more affordable pricing, starting at INR79,999 for the 12GB/256GB variant. The 12GB/512GB model costs INR89,999, and buyers can choose from Noir Black, Lilac Purple, and the India-exclusive Urban Olive colorway. It runs on the Snapdragon 8 Gen 5 chip. Compatible telephoto accessories are priced separately, with the ZEISS Telephoto Extender Gen 2 available for INR15,999.