Samsung is reportedly planning to unveil its next generation of foldable phones at a London event on July 22, according to rumors circulating in the tech community. The lineup includes the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8. While Samsung hasn't confirmed these details officially, the timing suggests the company is sticking to its typical release schedule for premium devices.

Latvian e-commerce platform Price Bee has listed the Galaxy Z Fold8 with an availability date of August 5, at least for European markets. This aligns with expectations that Samsung would begin sales shortly after the London unveiling. The platform also suggests the Galaxy Z Fold8 Ultra and Galaxy Z Flip8 will launch on the same date, though specific regional availability remains unclear.

Samsung typically pairs major smartphone launches with new wearable devices, and the July event is expected to feature updated Galaxy Watch models alongside the foldables. If the rumors prove accurate, consumers could see the complete lineup hitting shelves in early August, giving Samsung a strong position heading into the fall shopping season.

The foldable market has grown increasingly competitive, with rivals like Motorola and Huawei pushing their own designs. Samsung's refined approach with both standard and Ultra variants shows the company is doubling down on its foldable strategy rather than pivoting away from the form factor.