Samsung may raise prices on its 2024 foldables and Galaxy S25 Edge in South Korea, effective today, per a report. The 512GB variants of the Galaxy Z Fold7, Z Flip7, and S25 Edge could see a KRW 100,000 ($65) increase, while 1TB models might jump by KRW 200,000 ($130). This shift comes despite Samsung’s prior restraint on passing memory chip cost hikes to older flagships.

Competitors like Apple have already adjusted pricing, but Samsung’s strategy remains unclear. The Z Flip7 and Z Fold7 launched with 512GB as base storage, while the S25 Edge started at 256GB. Analysts suggest this move could signal a broader trend in premium device pricing amid rising component costs and market pressures.

Samsung’s S26 series, launched with higher prices globally, including South Korea, precedes these potential hikes. The report notes no confirmation of cross-market expansions, but industry observers speculate the trend may spread. Consumers could face sticker shock, though Samsung has not addressed the speculation.

Industry experts warn sustained price increases might impact Samsung’s market share, especially if rivals maintain affordability. The report underscores the tension between component costs and consumer demand in the ultra-premium smartphone segment, raising questions about long-term pricing strategies.