Samsung Electronics CEO TM Roh outlined the company's AI strategy in an editorial ahead of the July 22 Galaxy Unpacked event in London. Roh stated that future AI must move beyond mere intelligence to understand users and integrate within an ecosystem of devices, citing an example where a smartwatch's sleep tracking could influence a daily schedule.

Roh also highlighted the emerging 'agentic era' of AI, where artificial intelligence can act on behalf of users, but stressed the importance of user control and transparency. Samsung's Knox security platform will be central to protecting user data, with the most personal information remaining on the device itself.

Smartphones are positioned as the primary interface for AI interactions due to their proximity to users, with foldable devices offering a larger canvas for these experiences. Roh also pointed to smartwatches, smart home appliances, and future form factors like smart glasses as integral to this AI vision, ultimately aiming to build trusted, user-centric AI experiences.