Amazon launches its Prime Day event today, running for four days until June 26. A Prime membership is required, though new members can use a free trial and Prime Student plans are accepted. The sale opens with a focus on smartphones, offering buyers a curated list of flagship, mid‑range, and refurbished models for today's shoppers.

The headline deal is Samsung’s flagship Galaxy S26 Ultra, slashed to $950 from its original price. Under a thousand dollars, the phone keeps the high‑end feature set Samsung promised, including a 120‑Hz AMOLED display and 5G support. A second‑tier option, the Galaxy S25+, stays on sale at a lower price point, giving buyers a choice.

Refurbished iPhones also see steep discounts, most notably the iPhone 17 Pro at $935. All refurbished units run iOS 27, which supports devices as far back as the iPhone 11 series. Owners of older models, such as the iPhone 14, will notice the Lightning port remains instead of USB‑C, a detail that could affect accessory choices for users worldwide.

Foldables return with Google’s Pixel 10 Pro Fold as the lone book‑style option, while the Galaxy Z Flip and Motorola Razr offer flip designs. Mid‑range options include Google’s Pixel 10, 10a and Samsung’s Galaxy A37, A56. The spread of deals signals Amazon’s intent to capture a broad customer base, from high‑end enthusiasts to budget shoppers through generous discounts and extended warranties today.