iQOO may skip launching the Neo11 in India in 2026, according to a report from GSMArena. The Neo10, unveiled in May 2025, remains the latest Neo series device available in the country. Rising component costs are pushing the company to prioritize flagship products over mid-range Neo series releases, potentially reshaping its market strategy in India.

The decision reflects broader industry pressures, as manufacturers grapple with escalating expenses for semiconductors and display panels. iQOO plans to focus on premium offerings, which may include its upcoming flagship models. This shift could leave a gap in the mid-range segment, where the Neo series previously offered competitive pricing and gaming-centric features.

The Neo11, set to debut in China in October 2025, boasts a Snapdragon 8 Elite SoC, Q2 gaming chipset, and a 7,500mAh battery with 100W fast charging. However, its absence in India might delay access to these specs for local consumers. Meanwhile, iQOO continues rollouts like the 15R and the imminent Z11x launch, signaling ongoing activity despite the Neo series hiatus.

This move underscores the challenges of balancing cost management with consumer demand. While iQOO’s focus on flagships aligns with global trends, it raises questions about long-term support for mid-tier devices in India. The outcome could influence competitors’ strategies in the region.