iOS 27.2 launched last week with a range of new features, including several new ways to customize your iPhone. Here is what is new for iPhone personalization.
First, iOS 27.2 adds an "Excluded Apps" section under Settings > Siri. Apps added to this list will be excluded from Siri, Search, and suggestions. Apple says that with Siri AI, Siri can do more than ever before, but if there are certain apps you want off-limits, whether for privacy reasons or otherwise, you can add them to this list. This can also help if an app has a similar name to something else, ensuring Siri won't mistakenly think you're referencing that app.
Second, a new Messages feature called Suggestions detects relevant content in conversations and displays actions beneath a message. For example, if a friend asks you to do them a favor, you might see "Add to Reminders" below the message. By default there are five categories: Add to Calendar, Add to Reminders, Add to Notes, Show in Maps, and Flights and Packages. You can disable any you don't want under Settings > Apps > Messages > Suggested Actions.
Third, Apple TV user profiles are now available on iPhone. Historically, profiles were only supported on tvOS, which was an odd limitation given that every other streaming service offers them across platforms. Profiles provide personalized recommendations and keep the "Continue Watching" queue separate for each person. For a child's profile, you can also set content restrictions.
Source: 9to5Mac · Summarized by HeadlinesBriefing