Infinix has announced K-pop star Yuna from Itzy as its first global brand ambassador, coinciding with the launch of the Note 60 series. The partnership aims to elevate Infinix's appeal to the premium market and reach younger tech-savvy consumers globally. Yuna brings her vibrant confidence and infectious energy to the brand's marketing strategy.

As the youngest member of Itzy, Yuna has been with the group since its formation in 2019 and is now planning her first solo record release in March. Her acting debut this year adds another dimension to her public persona. Infinix believes her youthful enthusiasm aligns perfectly with their "Joy Tech" philosophy of creating joyful technology experiences.

The strategic partnership comes as Infinix expands into the premium segment with the Note 60 Pro featuring a Snapdragon chipset and the Note 60 Ultra designed by Pininfarina. This collaboration represents Infinix's effort to redefine its brand identity while addressing the demand for both sophisticated technology and platforms for self-expression among young consumers worldwide.