Huawei has announced a limited edition nova 15 Ultra gift box in collaboration with Chinese designer art toy brand ROBBi. The package includes a ROBBi toy, stickers, a flight tag bag, and a phone case. This special edition is exclusive to the top-tier nova 15 Ultra model, which also features six ROBBi-based lock screen themes and hidden easter eggs for collectors.

The nova 15 Ultra itself is a flagship device powered by the Kirin 9010S SoC and runs HarmonyOS 6.0. It boasts a 6.84-inch 120Hz LTPO OLED display, a 6,500 mAh battery with 100W wired and 50W wireless charging, and a triple 50MP rear camera array including a periscope telephoto lens.

This collaboration follows Huawei's broader strategy of leveraging unique design partnerships to differentiate its products in a competitive market. While Huawei's global smartphone sales remain constrained, such limited editions can drive brand loyalty and create buzz among its core user base in China. The move also highlights the growing crossover between consumer electronics and designer collectibles.