Google has quietly teased a screenless fitness tracker under the Fitbit brand, revealed in a video shared by NBA star Steph Curry on Instagram. The wearable features a fabric band design, Google's screenless Fitbit tracker, and focuses on health monitoring without a traditional display. Curry's clip hints at a new relationship with health, ending with the Google 'G' logo.

While details remain sparse, reports suggest the device will offer basic features for free, with deeper insights requiring a Fitbit Premium subscription. This move positions Google to compete directly with Whoop, the established leader in screenless fitness tracking, by leveraging its AI capabilities within the Fitbit ecosystem. The teaser comes as Fitbit's personal health coach, powered by Gemini, enters public preview for non-paying users, signaling a strategic push into the subscription-based health data market.