Samsung says combined sales of the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra in Europe have risen 45% over the first nine weeks on sale, compared with the Galaxy Z Fold7 in the same period of 2025. The phones went on sale on August 7. The company's own headline rounds the figure up to "almost 50%", but the lead has actually narrowed slightly since Samsung's September update, which claimed sales were 50% higher.
The catch is in how the comparison is framed. Samsung is measuring two foldable models launched this year against the single Fold7 released last year. It has not broken the figure down by model, so there is no way to tell whether either Fold8 is outselling the Fold7 on its own. A combined number like this, the article argues, feels somewhat misleading.
Samsung credits "exceptional demand" for the two Folds and points to Google search trends as supporting evidence. Across 32 European markets, searches for Samsung foldables rose by over 260% in September compared with August. The biggest jump, 460%, came in the week of September 6-12, the same week Apple unveiled its first foldable, the iPhone Duo. That timing is unlikely to be coincidental, and Apple's device, which goes on sale the following day, appears to have boosted interest in foldables overall.
The Fold8 and Fold8 Ultra are priced from €1,395 and £1,299 for the 256GB base models, with the Ultra starting at €1,539 and £1,398.
Source: GSMArena · Summarized by HeadlinesBriefing