Apple rolled out its new Siri AI during WWDC, labeling it the next step in Apple Intelligence. Built on Google’s Gemini models, the assistant now runs largely on device, with private cloud fallback, so user data never leaves the device. The update lands on iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27.

Siri AI gains conversational depth, on‑device dictation that auto‑formats text, and visual search on iPad and Mac. A new Siri app remembers past chats, while Dynamic Island on iOS lets users invoke the assistant directly. Across devices, conversations sync via iCloud, keeping context consistent as users switch platforms everywhere today.

Apple warns EU regulators that a Digital Markets Act mandate would force it to expose private data to third parties, so Siri AI launches only on macOS, watchOS, and visionOS in the bloc. The company says it will continue dialogue, but no timeline exists for iOS or iPadOS availability in the EU later this.

Feature‑rich additions include image editing with daily limits tied to iCloud+ plans, camera‑based queries that split bills or offer nutrition facts, and writing tools that auto‑proofread across most apps. These enhancements position Siri AI as a competitive alternative to other virtual assistants, raising the bar for on‑device intelligence in this.