Apple recently enacted a major price hike for its core products, including the MacBook Air, MacBook Pro, iPad Air and iPad Pro. The back‑to‑school promo offers gift cards if you buy select MacBook or iPad models. The campaign runs until 27 August and is only for students, educators or parents in higher‑education institutions. The promotion is live in the US, Canada, Malaysia, the Philippines, Thailand and Taiwan, with the gift‑card amounts listed in the table below. For example, a $150 card is awarded for a MacBook Pro in the US, while a $100 card is given for an iPad Pro. Countries like China, India, Mexico, Singapore and Vietnam receive a different offer—free Air‑Tag packs or a discount on AirPods.

To qualify, you must be enrolled in a public or private higher‑education institution (or be a student’s parent) or work for a school. Terms and conditions vary by country, so check the local Apple.com page for details.