Amazon shifted Prime Day back to June, launching a four‑day sale from June 23 to 26. The move follows the retailer’s experiment last year and aligns with major events like the World Cup and U.S. independence. Shoppers can explore early deals on the Prime Day page.

Deal hunters will find gaming gear from Sony and Logitech G at up to 50% off, laptops from HP and Asus up to 40%, and TVs from select brands also discounted. Core Amazon devices—Kindle, Echo, Fire TV, eero, Ring, and Blink—remain on sale, alongside Amazon Basics.

The event spans 18 markets, including the U.S., U.K., Germany, France, Canada, Mexico, and Brazil, with Brazil and Japan hosting separate events. Amazon’s Prime for Young Adults subscription costs $7.49/month, half the regular rate, and offers a free six‑month trial.

Amazon’s timing decision was driven by the World Cup and the 250th U.S. independence anniversary, aiming to capture peak shopping interest. Prime Day delivers grocery staples like $1 red cherries and $1 hot dogs, echoing Walmart’s grocery push. The event ends June 26, concluding a focused retail sprint.