Tidal unveiled a new policy that strips royalties from any track identified as 100 percent AI-generated. While the service will still host such songs, it will attach a visible label so listeners know the source. The company says its goal is to protect earnings for works that are written, performed and produced by human creators.

The move mirrors steps taken by rivals; Deezer reported that AI tracks account for nearly half of daily uploads but most are demonetized, and Spotify recently rolled out a “Verified by Spotify” badge that excludes AI‑created music and personas. Tidal plans to extend the labeling to “substantially AI‑generated” content once detection tools improve, with enforcement beginning July 15.

By holding AI uploads to a “higher standard of content integrity,” Tidal says it will block tracks that exploit an artist’s likeness, deceive listeners or degrade service quality, and it will crack down on fraudulent streaming activity. The policy ensures that royalty payouts flow only to human‑made works, reinforcing the platform’s stance on creator compensation.

Industry observers see the rule as a test case for how streaming services will police synthetic content as AI tools become more accessible. Tidal's clear revenue cutoff may pressure other platforms to adopt similar monetization filters and could influence licensing negotiations with record labels worldwide.