Netflix has teamed up with Rockstar Games to be the exclusive home of an extended look at the highly anticipated Grand Theft Auto VI. The feature, titled Grand Theft Auto VI: An Extended Look, is set to debut on August 27 at 3pm ET.

However, the exclusivity window is remarkably short. The trailer will remain a Netflix exclusive for only six hours before arriving on Rockstar's official YouTube channel at 9pm ET for non-subscribers.

This move highlights the extreme competitiveness of the streaming market. While YouTube is the default home for promotional clips, Netflix's bid for a brief head-start suggests a strategic push to beat rival services and broadcasters during the year's biggest media event.