Netflix has launched INKubator, a new studio specializing in generative AI content creation. The streaming service appears ready to embrace AI despite Hollywood's conflicted feelings about the technology. Job listings indicate the initial focus will be on short-form animated content centered around AI workflows and tools, marking Netflix's latest push into automated production.

The INKubator team is still hiring key positions like a head of technology, meaning viewers won't see anything from the studio immediately. Netflix plans to start with animated shorts and specials but has longer-form content ambitions for the future. The company has already been using AI in advertisements and acquired Ben Affleck's AI startup InterPositive as part of this strategy.

Netflix's upcoming vertical video focus for its mobile app seems positioned to showcase the type of AI-generated content expected from INKubator. The move aligns with Netflix's broader strategy of experimenting with AI technologies despite industry skepticism. The streaming giant continues to diversify its content creation methods beyond traditional approaches in an increasingly competitive market.