Netflix has revealed that generative AI workflows have been used in approximately 300 of its titles this year, with a significant concentration in post-production. The company highlighted three projects—Glory (India), Brasil 70: A Saga do Tri (Brazil), and The American Experiment (US)—that utilized generative AI for complex sequences. This marks a notable expansion from previous uses of the technology.

Netflix stated that it is increasingly employing these tools to achieve higher quality output more rapidly and at a reduced cost compared to traditional methods. The company's investment in AI extends to acquisitions and the establishment of specialized studios.

While AI offers efficiency gains, the article emphasizes that human oversight remains crucial for integrating AI-generated results seamlessly into films and shows. The reliance on AI as a tool for creators, rather than a replacement for entire teams, is underscored as a key consideration for Netflix and its partner studios.