Netflix has acquired InterPositive, an AI-powered filmmaking technology company founded by Ben Affleck. The streaming giant announced the deal as part of its strategy to enhance in-house production capabilities and keep filmmakers at the center of the creative process. Affleck will join Netflix as a Senior Advisor following the acquisition.

InterPositive develops AI tools specifically designed for filmmakers rather than general content creation. The company focuses on streamlining production and post-production workflows, making complex tasks easier for creative professionals. Netflix emphasized that this technology aims to expand creative choice rather than replace human artistry.

Financial terms of the acquisition were not disclosed, but industry analysts view this as a strategic move to position Netflix at the forefront of AI innovation in entertainment. The deal signals potential industry-wide shifts as other major players may follow suit. While the technology promises efficiency gains, it also raises questions about job impacts within Hollywood's traditional production ecosystem.