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Meta quietly launches Pocket AI game creation app

Engadget •
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Meta has reportedly soft-launched a new mobile application called Pocket, designed for users to create and share generative AI-powered minigames, or "gizmos." While not officially announced, the app was discovered by mobile developer Alessandro Paluzzi and has been available on iOS and Android since late June. Meta has not yet confirmed the app's existence or its global rollout plans.

Pocket appears to leverage AI for interactive experiences, echoing the functionality of an app developed by a team Meta acquired earlier this year. The app's description as a "creative platform for making and sharing gizmos" and the Play Store package name "com.facebook.gizmo" strongly suggest this connection. The company has been aggressively integrating AI across its services.

The app's availability is currently limited, with Meta's help page indicating it's "not yet available everywhere." This controlled release suggests Meta is likely testing the platform before a wider public debut. The company has not provided any official statement regarding Pocket's features or future development.

Pocket's emergence signals Meta's continued push into generative AI tools for consumer-facing products, potentially lowering the barrier to game creation. The app's current limited availability implies a phased rollout strategy for this new creative platform.