Lola, known for its "world's cutest digital camera," has launched the Lola X Miffy, a redesign of its compact camera featuring a Miffy the cartoon rabbit theme. The camera is blue, decorated with stars and Miffy's likeness, and includes a themed wrist charm. It boasts 20 creative built-in filters, including exclusive Miffy-themed options and effects.

Beyond its aesthetic appeal, the camera captures images at 8MP and records 4K video. It offers 20x digital zoom, a built-in flash, and a 2.8-inch display. Power comes from a rechargeable battery via USB-C, and it includes a branded case. The Lola x Miffy is set to ship on July 31. While pricing isn't confirmed, similar Lola cameras typically cost around $109.

This release aligns with a trend of renewed consumer interest in single-purpose, retro gadgets, mirroring the comeback of devices like old iPods, dedicated retro gaming consoles, and minimalist phones.