You're not limited to Play Store faces. Samsung, the second‑largest smartphone vendor, keeps default simplicity while offering niche features via separate apps. The Galaxy Watch line follows this pattern, with the latest Galaxy Watch8 earning a spot on our 2026 best‑smartwatch list. Pre‑made faces are available, but a dedicated tool lets you personalize.

Samsung Developer offers Watch Face Studio, a free Windows and macOS app that lets you build any face for Wear OS watches. Install it from the Samsung Developer site, follow prompts, and start authoring. The interface is feature‑dense: add clocks, graphs, progress bars, background photos, animations or GIFs, and map them to system data like steps, battery, timers.

You can design a minimal face to preserve battery life or a complex, animated one that drains power faster. The studio previews normal and Always‑On Display (AOD) views.

After finishing, publish to the store or push directly to your watch via wireless debugging. Turn on debugging in Settings > About Watch > Software Information, tap the version until you get a PIN, then enable Wireless Debugging in Developer Options. Connect in Studio, pair, and your custom face appears instantly.