Apple TV users now have a new streaming option as Crunchyroll has been added as a channel within Apple's video app. The anime streaming service allows subscribers to watch their favorite titles without needing a separate app or login, with Apple accounts handling the subscription process. This marks the first significant new channel added to Apple TV in some time, expanding content options for platform users.

Crunchyroll now costs $10 per month after the platform raised all subscription prices by $2 earlier this year. The price increase, combined with recent controversies, may make this a difficult sell for anime fans. The move by Apple to add Crunchyroll suggests the tech giant continues to expand its content offerings despite potential user hesitancy regarding the service.

Last year, Crunchyroll faced backlash when German subtitles for "Necronomico and the Cosmic Horror Show" included text beginning with "ChatGPT said..." The company attributed the AI subtitle error to a third-party vendor and promised to rectify the issue. This incident occurred after the company president expressed enthusiasm about AI subtitle technology, leaving some fans questioning the platform's direction.