Amazon has quietly raised prices across its Echo, Fire TV, Kindle, and eero product lines due to surging memory and storage component costs. As first spotted by Fortune, some price hikes reach up to 60 percent, adding as much as $100 to select items. The base Echo Dot jumped from $50 to $80, while the Echo Show 21 increased from $400 to $500. On the streaming front, the Fire TV Stick HD rose to $40 and the Fire TV Stick 4K Max climbed to $85.

E-readers faced comparable adjustments, with the latest 16GB Kindle model now costing $150 and the Kindle Paperwhite hitting $200. Home networking gear saw bumps too; the eero 7 three-pack moved from $350 to $400, and the Pro 7 variant jumped to $800. Conversely, Amazon Ring devices successfully avoided any price updates.

An Amazon spokesperson confirmed the revisions, citing steep memory costs while promising continued accessibility via annual promotions. These adjustments mirror broader industry trends, following similar hardware hikes from Apple and Roku earlier this year as the ongoing RAMaggeddon reshapes consumer tech pricing.