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Last updated: July 20, 2026, 11:30 AM ET

Apple Retail and Accessories See Price Drops and Relocations

Four Apple retail stores in the U.S. are relocating this month, though all will remain in close proximity to their current sites. Meanwhile, Apple's Air Tag 2 4-pack has returned to its record-low price of $89 on Amazon. Additionally, Air Pods Max 2 are available for $449, a $100 discount from their original price, marking the lowest price point seen since Prime Day 2026.

Apple Sports App Enhances Soccer Coverage and New mac OS Features Emerge

Apple Sports has expanded its soccer features with the addition of support for more leagues in Asia and Europe, alongside the ability to view team formations. This update follows the 2026 World Cup, making the app a more comprehensive tool for following global soccer. On the software front, a hidden feature within the mac OS Golden Gate beta reveals a more concise set of Writing Tools for Siri AI. Apple also appears to be testing a secret popover interface for Siri AI in the mac OS 27 Golden Gate beta, which surfaces Writing Tools and contextual actions when text is selected.

Security Concerns and Product Development Insights

A new mac OS malware named Click Lock Stealer has been identified by security firm Group-IB. This threat pressures users into surrendering their passwords by hijacking normal system behavior, making Macs unusable until credentials are provided. In product development news, Apple reportedly shelved two Mac Pro models, including one that was Intel-based, according to Bloomberg's Mark Gurman. Gurman also suggests that Apple likely excluded Jony Ive from its OpenAI lawsuit intentionally.

Potential Product Updates and Market Trends

A new iPad mini, expected by October, is slated to feature an OLED display and a "major processor leap," according to Bloomberg's Mark Gurman. Separately, a poll of 9to5Mac readers indicates that higher Apple prices may slow upgrade cycles, even among loyal customers. Amazon's recent sale on Apple products, specifically the Air Tag 2 and Air Pods Max, offers significant discounts, pushing these accessories to their lowest prices. Apple's decision not to mention Jony Ive in its OpenAI lawsuit is noted by Mark Gurman.

Content and Platform Developments

Apple has unveiled a new film produced by its studio, from the director of the "Best Picture" Oscar-winning film CODA. Meanwhile, concerns are rising about AI-generated content on Apple Books, with some books reportedly created in just a few hours, raising questions about authenticity and the speed of AI content generation.