Apple News 8 Hours

Last updated: July 20, 2026, 5:30 AM ET

iPhone 18 Pro and Future Devices

The iPhone 18 Pro and iPhone 18 Pro Max are expected to launch in two months, featuring a similar design to their predecessors but with 12 new features according to MacRumors. Looking further ahead, next year's major iPhone upgrades could "change everything". In other hardware news, Apple reportedly worked on "M2 Extreme" and "M3 Extreme" chips for the Mac Pro but ultimately decided not to release them.

Apple's Market Position and AI Initiatives

Apple momentarily regained its title as the world's most valuable company, surpassing Nvidia. In a separate development, a San Francisco City Attorney has demanded Apple and Google remove 13 AI "face-swap" apps capable of generating nonconsensual nude images as reported by MacRumors. Apple is also testing a new AI-powered "Live Notes" feature at Genius Bar locations that can transcribe customer conversations.

Ecosystem Loyalty and Accessory Deals

iPhone loyalty has climbed to 87% in the first quarter of 2026, indicating a slowdown in users switching to Android. Apple's Car Keys feature is reportedly expanding to support future GWM Tank SUVs made by Chinese manufacturer Great Wall Motor. Meanwhile, deals are available on Air Pods, with the Air Pods Pro 3 priced at $199.99 and Air Pods 4 at $99 this weekend.

Software Updates and Pricing

Since iOS, iPhones have been able to boot into a Recovery Assistant without needing a Mac or PC as detailed by MacRumors. Apple has also recently increased prices on more products and services beyond Macs and iPads. Lastly, Mac Rumors is hosting a giveaway where readers can win a MacBook Neo and a set of Satechi accessories in partnership with Satechi.