Apple News 8 Hours

Last updated: July 19, 2026, 11:30 AM ET

Apple's Market Dominance and iPhone Loyalty

surpassed Nvidia to reclaim its position as the world's most valuable company today, a significant financial milestone. This resurgence in market valuation coincides with strong user retention for the iPhone platform, which according to CIRP's latest survey. This indicates a growing loyalty among iPhone users, with a slower rate of users switching to Android compared to the previous year.

Upcoming iPhone Features and Software Updates

With the iPhone 18 Pro and Pro Max launch approximately two months away, anticipation is building for their release. While expected to maintain a similar design to their predecessors, these new models are rumored to introduce. In software news, iOS 27 continues to evolve, with new functionalities like the Recovery Assistant allowing users to access a recovery screen without a computer. For those who have upgraded to the iOS 27 beta and wish to revert, instructions on to iOS 26 are also available.

Apple Ecosystem Expansion and Accessory Deals

Apple's Car Key feature is set to expand its compatibility, with from Chinese manufacturer Great Wall Motor. In other accessory news, Amazon is offering a weekend deal on Apple's popular audio devices, with and standard Air Pods 4 priced at $99. Additionally, Mac Rumors is hosting a giveaway in partnership with Satechi, offering readers a chance to win a and a set of color-matched accessories.