Apple News 3 Hours

Last updated: June 29, 2026, 11:31 AM ET

Apple Product Development & Leaks

Apple is reportedly planning significant upgrades to its display technology, aiming to adopt wider color gamuts for future OLED panels in Mac Books, iMacs, and iPads. This move could dramatically improve color accuracy, surpassing current premium OLED capabilities and potentially impacting future iPad Pro models. Separately, a motherboard leak suggests the iPhone 18 Pro will feature an A20 Pro chip manufactured using a new technique designed for improved speed and thermal management. Looking further ahead, rumors point to a substantial iPhone lineup in 2027, with as many as six new models expected. The Mac Studio is also slated for an update, with the M7 Ultra chip anticipated in 2028, alongside improved cooling systems, though a less substantial refresh is expected in 2026.

Apple Acquisitions & Retail

In a move signaling expansion within its software ecosystem, Apple has acquired certain assets and hired employees from Rabbit 3 Times, the company behind the award-winning app 'Play' acquired in February. Meanwhile, consumers looking for deals on Apple products can find markdowns as part of Best Buy's annual July Fourth sale, which includes discounts on various Apple devices, headphones, and monitors.

Apple Pricing & Legal Matters

Recent price increases on Apple products, including Macs and iPads, have seen some hikes exceed 50%, with the cost of memory and storage upgrades effectively doubling, raising questions about when prices might decrease again. In India, Apple is contesting a three-year antitrust investigation, arguing that the case consists of plagiarized claims copied from rival regulatory filings. Separately, T-Mobile is reportedly closing over 1,100 legacy plans, which could lead to price increases for long-term subscribers.