Apple News 3 Hours

Last updated: May 14, 2026, 8:30 AM ET

Hardware Trajectory & Analyst Sentiment

Evercore reiterated confidence in Apple’s long-term prospects, raising its price target to $365 based on expectations that the integration of Apple Intelligence will drive a multi-year upgrade cycle. Looking further ahead, reports suggest the company is already developing a superior iteration of the curved display rumored for the 20th-anniversary iPhone, planning for a second-generation bending screen to debut on the 2028 model, following the initial "four-edge bending" design slated for next year. This forward-looking hardware planning contrasts with current geopolitical movements, as CEO Tim Cook returned to China accompanying executives from several major US firms during a visit with President Xi Jinping.

Media Rights & Content Strategy

Apple’s international expansion plans for Apple TV+ appear to have encountered immediate resistance in Europe, as Sky Sports successfully secured early renewals to maintain its exclusive Formula 1 broadcast rights across key European territories. This outcome suggests that Apple’s streaming ambitions for high-value global sports content outside the US are currently constrained, despite significant investment in the US F1 package.