Apple News 3d Briefing
×Product Updates & Rumors
Apple macrumors.com is still developing a large foldable iPad despite technical hurdles, with a potential launch by 2029. The company will update the MacBook Air with an OLED display for its 2028 model, according to Bloomberg's Mark Gurman. Next year's iPad Pro will feature a vapor chamber cooling system, while consumers can expect a long wait for the next iPad Pro version, with a 2027 refresh getting vapor chamber cooling instead of a major revamp.
Sonos 9to5mac.com is launching a new portable Bluetooth and Air Play 2 speaker. Apple will add a vapor chamber cooling system to the iPad Pro as soon as next year. The company is expected to push its Gemini-trained Apple Foundation Models and new chatbot-like Siri functions during WWDC, but Core ML could also see an update.
Retail & Sales
Amazon macrumors.com has brought back $100 discounts on iPad Mini, starting at $399. Apple has advised its retail store employees to expect a "major rush" of customers this week. The company has temporarily closed all five of its retail stores in the United Arab Emirates, including three locations in Abu Dhabi and two in Dubai.
AI & Software
Claude 9to5mac.com has hit #1 on the App Store as users rally behind Anthropic's government standoff, jumping from 42nd place to the top spot. OpenAI is well on its way to reporting 1 billion weekly active Chat GPT users, with 900 million weekly active users currently, a 350% increase since just 18 months ago.
Accessories & Deals
The Baseus Pico Go line has expanded with the AM52 Qi2.2 Mag Safe battery packs, bringing more features and faster speeds to pocketable chargers. Accessories maker ESR recently launched a new lineup of iPad accessories aimed at expanding iPad usefulness for casual users. Apple's current 15-inch MacBook Air equipped with the M4 chip has dropped to $1,049 as Amazon competes for your business this weekend.
Legal & Policy
Apple macrumors.com has asked a federal judge to dismiss a proposed class action lawsuit accusing the company of defrauding shareholders by overstating Siri's Apple Intelligence capabilities and misrepresenting its Epic compliance. Some users in the UK began seeing an age verification prompt after installing iOS 26.4 beta, but Apple now says the message appeared in error.
Entertainment & Services
Apple is working with German confectionary brand Ritter Sport to offer a unique Apple Music promotion, branded as "Limited Edition Ritter Sport with Apple Music." Netflix's popular 'Formula 1: Drive to Survive' docuseries premiered its latest season today, and Apple TV subscribers in the US have access to the full season thanks to a deal announced yesterday.
Hardware Comparisons
Apple's 16-inch MacBook Pro has been the notebook of choice in recent years, but it isn't perfect, leading to comparisons with the Acer Predator Helios Neo. Sony's latest audio release, the WF-1000XM6, are flagship earbuds with improved active noise cancellation, compared against the Air Pods Pro.
Market Position
Apple TV's second-largest market is Brazil, according to Apple's SVP of services Eddy Cue, who revealed Brazil is also the fastest-growing market by subscriber count in an interview with Brazilian newspaper Folha de S. Paulo. The global RAM and SSD shortage crisis continues, with manufacturers including Apple paying twice as much for RAM and flash storage as they did in 2025, and 10 times more than previous years.
Upcoming Launches
As early as tomorrow, Apple will unveil its highly anticipated low-cost MacBook, powered by new technology. The company has confirmed a series of product launches starting Monday, though no Apple Watch models will be among them. Later this year, Apple has four rumored new features coming to the Apple Watch Ultra.