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Apple News 24 Hours

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61 articles summarized · Last updated: LATEST

Last updated: June 26, 2026, 5:30 AM ET

Apple's Price Hikes and Market Reaction

Apple experienced its worst day on the stock market in over a year following significant price increases across its product lines stock fell sharply. The company confirmed price hikes on Macs, iPads, Apple TV, Home Pod, Home Pod mini, and the Vision Pro, with the latter now retailing for $3,699, up from $3,499 confirmed price hikes. These increases extend to Apple's Certified Refurbished store as well, impacting Macs and iPads refurbished prices rose. While Apple attributes the increases to rising memory costs, Wall Street has reacted with skepticism, though many analysts have maintained their existing ratings and price targets Wall Street unimpressed. The company also hinted at further price adjustments potentially coming in the future more increases coming.

Mac Product Line Updates and Deals

Apple has implemented price increases across its Mac lineup, with the MacBook Neo now starting at $699, a $100 jump from its previous $599 price point MacBook Neo price jump. Similarly, the MacBook Air saw its starting price climb to $1,299 from $1,099 MacBook Air price increase. These hikes come as Amazon's Prime Day deals offer significant discounts, with the 15-inch MacBook Air available for $1,149 and the 14-inch M5 MacBook Pro with 1TB storage on sale for $1,549 MacBook Air deal. Other Prime Day promotions include discounts on Air Pods Pro 3 and Air Pods Max 2 AirPods deals. In anticipation of further product releases, a 14-inch MacBook Pro with an M6 chip is rumored for launch this year, potentially featuring Apple's first 2nm chip M6 MacBook Pro expected. However, reports suggest Apple may skip M6 Pro and Max chips in favor of AI-focused M7 chips for 2027 Macs, aiming to accelerate the debut of AI-centric hardware AI-focused M7 chips.

iPad and Other Hardware Updates

The iPad lineup has also been affected by Apple's recent price adjustments, with Amazon offering a $299 deal on the base iPad, a $150 reduction from the new MSRP iPad deal available. Prime Day sales continue to provide discounts on various iPad models, including the iPad mini and iPad Air iPad Prime Day deals. Apple TV and Home Pod devices