Famed investor Warren Buffett conceded he sold Apple stock too soon, implying Berkshire Hathaway missed out on over $100 billion in pre-tax gains. Speaking to CNBC, Buffett stated he 'sold it too soon' despite previously buying the stock 'even sooner.' While Buffett maintains Berkshire still holds Apple as its largest single investment and wouldn't buy more 'in this market,' he acknowledged the company's remarkable performance under CEO Tim Cook. 'It's remarkable, it's better than any business we own outright,' Buffett remarked, praising Cook's management and the iPhone's extraordinary utility. Buffett also argued Cook outperformed what Steve Jobs achieved, suggesting he did a better job with the foundation Jobs left.

Buffett's comments follow Berkshire's latest Apple stock sale in February 2026, part of a series of reductions that have trimmed the stake significantly since its peak. The investor remains sanguine about the sale, attributing the move to market conditions and the ability to afford such decisions due to Apple's enduring strength.