Jony Ive, the former Apple design chief, left the company in 2019 to launch LoveFrom with Marc Newson. The duo quickly attracted Ferrari’s attention, formalizing a partnership in 2021 that culminated in an all‑electric model. The result, Ferrari Luce, challenges traditional brand expectations for enthusiasts worldwide and critics alike.

Inside, the Luce fuses OLED displays with analog‑style gauges, blending modern tech with nostalgic cues. The exterior, a light‑blue silhouette with four center‑opening doors, departs sharply from classic Ferrari lines, resembling a reimagined Lotus Elise rather than a flagship racer. Critics argue it erodes the brand’s iconic DNA for enthusiasts.

Aerodynamically, the Luce boasts a lower drag coefficient than any previous Ferrari, aided by front and rear spoilers. Yet its styling draws little inspiration from the maker’s heritage, prompting fans to view it as an experiment. The design choices hint at the direction Ive might have taken an electric car project.

Priced at $640,000—about 550,000 euros—the Luce will launch in Europe in 2026, with U.S. buyers waiting until Q2 2027. While the vehicle’s aesthetics spark debate, its advanced electric powertrain and aerodynamic efficiency signal a potential shift in how luxury automakers approach EV design for future market adoption and consumer.