Apple's iPhone claimed the global smartphone market lead in Q1 2026, marking the first time the company topped the post-holiday quarter, according to Counterpoint Research. The device outpaced rivals through improved shipments and growth metrics during the traditionally competitive period.

The broader smartphone market grew 8% year-over-year with $117 billion in revenue despite shipment declines. Apple captured 48% of the market's revenue share, up from 43% in Q1 2025, while the iPhone's average selling price jumped from $816 to $908, a 11% increase. Shipments rose from 19% to 21% during the same period.

Counterpoint attributed Apple's success to strong demand for the iPhone 17 and iPhone 17 Pro Max, plus effective subsidies and promotions in Asia-Pacific. The company maintained stable pricing despite rising component costs, strengthening its competitive position. Apple previously held the top-three smartphone rankings for Q1 2026.

This represents a rare post-holiday victory for Apple after years of Samsung typically dominating this quarter. The combination of premium pricing, sustained demand, and regional promotions proved decisive in Q1 2026.