Apple has raised prices on Macs, iPads, Apple TV, and Apple Vision Pro to offset AI-driven RAM cost increases, but iPhone prices remain unchanged for the iPhone 17 lineup. Analysts expect a price increase for the upcoming iPhone 18 series, with competition like Samsung and Google raising prices by about $100. According to Bloomberg's 'Power On' newsletter, this suggests the iPhone 18 Pro could start at $1,199, a 9% increase—lower than Apple's recent hikes on other products.

The base iPhone price may stay stable to preserve its market positioning, while higher storage tiers and a potential foldable iPhone 'Ultra' could see larger jumps, possibly starting at $1,999. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, iPhone Ultra, and new Apple Watches at a September event, potentially on September 9. No official confirmation exists, and the actual increase remains speculative.