Apple's September event, expected to unveil products like the iPhone 18 Pro and iPhone Fold, will likely feature a pre-recorded presentation with press in attendance, rather than a live broadcast. This format, which began in 2020 due to COVID-19, has become the norm for Apple, offering greater control over production quality and avoiding live broadcast issues.

An internal memo inviting retail employees to a lottery for staffing the in-person event at Apple Park suggests the event will occur in the first half of September, potentially on September 9. While some online commenters express a desire for a return to live events, Apple has found the pre-recorded format beneficial for creating polished, information-dense presentations.

John Ternus is expected to lead the event. Although the possibility of future live presentations exists, it is unlikely to occur at the upcoming event, especially with a new CEO at the helm. The in-person component at Apple Park, where attendees can try new products, has been a consistent feature, requiring logistical support from retail staff.